- To educate SUV owners
and potential SUV buyers about the environmental, economic, and health impacts
of SUVs and what alternatives
exist in the market.
- To seek the active participation of other people who have come to
realize the danger of SUVs to our country and world, asking them to lend a hand
in spreading the word.
This site attempts to provide people with the facts
about SUVs. Most people don't take the time to investigate the real impact of
SUVs - it is our hope that this site will provide SUV owners
with enough reason to make a better decision in the future.
This site seeks the participation of others to spread knowledge
of SUVs by providing bumper stickers that
will lead SUV owners to this site to learn
more about SUVs, as well as to reinforce non-SUV-owner beliefs that
SUVs are a menace to our environment. The end goal is to make either audience
mad enough to write to their local newspapers or otherwise generate public
awareness that eventually coerces auto manufacturers to take note and take
real strides in making SUVs safer for our environment.
Here are some more details of our beliefs for this grass-roots movement, which
may answer some of the common questions and comments about us:
- Do we really think we will make an impact with this movement?
Yes. There are, of course, other ways to influence government policy and auto
manufacturers decisions on SUV fuel efficiency and emissions. For instance,
government lobbying, writing papers in respected, intellectual journals, etc.
But these take money and other assets we don't have. This is a small, unfunded
non-profit organization. And besides, there are other groups doing exactly
those things (the Sierra Club, etc.). Our tact is low-cost and aimed at the
market (demand), rather than the producer (supply).
We firmly believe that even a small (less
than 5%) change in consumer buying habits will create enough angst with
auto manufacterers that we will begin to see real results in environmental
standards for SUVs.
- Isn't this anti-American and bordering on commie-liberal propaganda?
We see our actions as purely American and patriotic. First, we highly value
our right to free speech. But more importantly, we love our nation, our nation's
environment, and Americans' health and welfare.
We do not blindly follow everything our government does - this would be
un-American, for throughout our history people have been encouraged to voice their
opinion and challeng our politics. The US government and auto industry are working
against America's environment, health, economics and global politics by continuing
to allow the production of severely sub-standard light trucks. In fact, it is
easy to see and admit that the government is bowing to the needs of "big business" rather
than the American population as a whole. The oil and auto companies are the main
beneficiaries of current US policies, not America's environment, its finite
resources, nor its physical and economic health.
- Do we really think that SUV owners who get a bumper sticker on their
truck will change their mind next time?
Yes, in some cases. Let's face it, some people will just be angry, and will
continue to buy their cars in a selfish, irresponsible manner. But we
firmly believe that this "in your face" message will eventually affect a small
portion of consumers. They can not ignore the message, and it will sink in
over time. The next time they buy a car they will definitely take the environment
into consideration. If they still buy an SUV, perhaps they will get a smaller,
more environmentally friendly one.
Further, the auto industry is taking note of a growing trend in the market that
consumers are starting to demand cars and trucks that have as little impact on the
environment, economy and welfare of ouir country as possible. And when a few consumers
actually buy cars based on their environmental prowess, the industry
will begin to change.
- Isn't "tagging" SUVs vandalism?
In its strictest sense, yes; but our prescribed manner for making bumper stickers
creates temporary, and easy to remove
WITHOUT damage to SUVs.
However, we should point out that every SUV
is bought without regard to its environmental impact. Another automobile choice
would greatly reduce your individual output of pollution-forming chemicals.
So, let's turn the question around to you - aren't you vandalizing the environment
(i.e., our air - not only yours) by contributing to the SUV blight?
- Why SUVs? (Why not lawn mowers, charcoal grills, fur coats, or any/every
other liberal cause?)
Everyone should have a cause and stand up for it. Too many Americans live without
participating in society. Remember, this is the land of free speech - which means
that you not only have the right to your opinions, but you should feel encouraged
to express them.
As for all the other causes in the world... yes, there are many good ones.
Lawn mowers? Use a rotary mower. Charcoal grills? Use a gas grill. Whatever.
We certainly can't stand for every cause. We have picked one, and we're sticking